Catalog 2012-2013

GRA 3512 Branding and Corporate Identity (U)

This course explores the application of visual identity systems for large, medium, and small companies. Comprehensive research on color symbolism, graphic forms, typography, and design is required. Students design identity systems stressing creative solutions and originality.

3 credits

Prerequisites

DIG 1000, DIG 1115, DIG 2030, DIG 2302, GRA 1129.