HFT 2500 Marketing & Sales in the Hospitality Industry

In this course, students focus on marketing and sales functions and concepts in the hospitality industry.  Presented in this course are the principles for promoting hospitality organizations, including market segments, target markets, and niche markets.  The students will learn to analyze various marketing and sales concepts as it relates to hotel and resorts, spas, casinos, and recreation operations. Specifically, the course focuses on the techniques and analysis of the effectiveness of marketing within the industry, decision-making processes for development, advertising, pricing, and promotion.

3 credits