HSA 4160 Healthcare Marketing

This course teaches the concepts of marketing and customer service specific to health care. The focus is on market principles and strategies as they apply to the healthcare industry and the unique constraints of federal healthcare regulations. Included are the marketing process, understanding the consumer, pricing, distribution, advertising, sale of health care products and services, and developing and measuring customer satisfaction and loyalty.

3 credits

Prerequisites

A.A. or A.S. degree, HSC 1001C, HSA 2182C, HSC 2802C, HSC 1632C, HSC 2531