HSA 4160 Health Care Marketing

This course teaches the concepts of marketing and customer service specific to health care. The focus is on market principles and strategies as they apply to the health care industry and the unique constraints of federal health care regulations. Included are the marketing process, understanding the consumer, pricing, distribution, advertising, sale of health care products and services, and developing and measuring customer satisfaction and loyalty.

3 credits

Prerequisites

pre/corequisite: HSA 3113, HSC 4730